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Internet Posts Slight Increase in Beauty Purchases

Marketplace has opportunity, says NPD

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By: TOM BRANNA

Editor

The state of the economy appears to be taking its toll on beauty purchases across most retail channels, with the exception of one – the Internet. According to “Emerging Channels Series: Beauty Care Products, Special Focus: The Internet” from The NPD Group, Inc., the Internet gained one percentage point and was the only retail channel to experience an increase in the number of women who reported mentions for beauty products . The Internet, an increasingly dynamic, though comparati...

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